To help you choose, we have created a detailed list of 12 of the best landing page optimization tools out there so that you don’t have to look any further.

Landing pages serve as the building block of any marketing campaign, but depending on your skill level and background, building an effective landing page may be difficult. Invest in a tool that helps with landing page optimization rather than wasting hours trying to create a great landing page.

We’ll go over the top 13 landing page optimization tools today.

Best Landing Page Optimization Tools

Here are the best landing page optimization tools:

Unbounce

Small businesses, large corporations, and entrepreneurs can all benefit from using Unbounce’s user-friendly landing page builder. Although you can work with a professional designer to come up with your own template, there are also many templates pre-made that will allow you to get started.

Unbounce features a drag-and-drop editor, making it simple to make changes to the page by those who are not technically savvy. This is particularly useful for design and page customization for A/B testing (which, by the way, is yet another built-in feature!). You can also alter the templates in this manner if you prefer CSS or HTML.

Their Optimize plan is designed to be cost-effective for smaller businesses and comes with a variety of pop-ups, sticky bars, and more, which are designed to help you share special offers and encourage more conversions.

EngageBay

When it comes to digital marketing and creating landing pages, EngageBay is your one-stop shop. With this tool, you have the ability to easily create landing pages with the system’s drag-and-drop function. Even a variety of templates are available for use.

EngageBay makes it simple to create your own landing page from scratch or use a template. It has an integrated A/B testing feature that enables testing of all elements, including headers, images, meta tags, and CTAs.

With EngageBay, you can set up automation of workflows that can potentially be triggered by clicks on the landing page.

Your subscribers will start receiving drip emails soon, and you won’t need a dozen different apps to make it all work. Want some good news? Equipped with customer support, sales, and marketing tools, as well as an integrated CRM, this awesome app is free!

Google Analytics

When it comes to landing page optimization, analytics, particularly those provided by Google, are crucial for determining where you are starting and ending. Discover more about how visitors are interacting with your landing page by using Google Analytics.

For example, you have access to information about conversion rates, bounce rates, time spent on a page, page speed, new vs. returning users, performance by channel, and behavior by the device. Even in real-time, you can access this information. The best part of it all is that Google Analytics is free unless you choose to pay for the enhanced 360 version.

Instapage

A landing page builder and optimizer in one, Instapage. Your pages can be designed using fully editable templates that have all been conversion-optimized. Pages can be easily duplicated thanks to Instablocks. Additionally, you can optimize AMP for your mobile-friendly landing pages.

Keyword, demographic, and firmographic targeting are all supported. Some of the best A/B testing tools are available in Instapage. Heatmaps show you where your customers like to click or linger.

More than 120 tools can be integrated with Instapage. Connect additional optimization software, such as Hotjar or Fullstory. Additionally, send contact information to email marketing programs like GetResponse, Mailerlite, Benchmark Email, and others.

Hotjar

Understanding how users move through landing pages is one of the best ways to improve them. Heatmaps in Hotjar show you:

• where your visitors spend the most time on your pages,
• where they click,
• and how long they scroll.

In order to demonstrate exactly what is happening, the service also offers real-time recordings of visits. They work well for displaying points of difficulty along the user journey. In order to gauge the mood of your audience, you’ll have access to feedback and survey tools. The data analytics offered by Hotjar are clear and insightful.

There is a free plan from Hotjar if the money is tight. To gain more insights, we do, however, strongly advise upgrading. The standard paid plan is still cheaper than other landing page optimization tools at $39 per month.

Wynter

Wynter concentrates on copy-based landing page optimization. This website optimizer will be used to test the reaction of your intended audience to your messages. Copy testing is an essential element of optimizing landing pages because messages can make or break your sales.

The Wynter service analyzes your website visitors using quick tests. Results can be obtained in 12 to 48 hours, at which point you can modify your wording. With Wynter, you can test your messaging on actual B2B audiences, which is cool. You can even target by industry.

Wynter doesn’t offer page builders or A/B testing to compare different versions of the same landing page. You can use the information it provides to improve the copy on your landing page.

LeadPages

LeadPages is another popular landing page tool that many internet marketers and creators of landing pages favor. Many of the top bloggers use LeadPages, which is solely a landing page builder. Everyone can use it easily because it is software with a user-friendly interface.

Real-time analytics split tests, and optimization is all options for monitoring performance.

HubSpot

Therefore, HubSpot isn’t really a tool for optimizing landing pages, but it does offer a significant set of marketing and sales tools. The tools required to optimize your landing page are included with HubSpot.

A/B testing, personalization tools, and other features, among others, provide insightful information. Web pages, pop-ups, lead generation, live chat, and other issues can be assisted by various tools. Basically, HubSpot serves as an inclusive marketing program that starts off free (with most tools).

There is also a fantastic integration with HubSpot that enables you to create a landing page using the HubSpot Form tool and then create automation sequences and welcome emails using the HubSpot Email Marketing and Workflows tool.

Optimizely

Optimizely is a CMS designed for web experimentation. You can create, test, and improve content for your target audience using Optimizely. Optimizely offers a number of tools for experience testing, experimentation, and personalization.

You can create your landing pages using a codeless visual editor. After that, replacing components and observing the difference they make is simple. You receive a wealth of information from Optimizely for enhanced personalization. Recommendations are available if you need assistance deciding what to do.

This tool has a lot of features, which can be a little overwhelming. However, if you’re looking for in-depth user experience metrics, Optimizely takes the cake. Customer behavior can be anticipated with the help of artificial intelligence. Plus, one-click integrations with other analytics tools make reporting much easier.

Popupsmart

Popupsmart is among the most user-friendly popup tools available. To get started, you don’t need any coding experience. The simple builder can whip up content in seconds, with customization options galore. The results of Popupsmart’s A/B tests will reveal why your conversion rates have been problematic.

This is a necessary service for marketing firms that employ both pop-up ads and landing pages. You’ll be able to gauge the true impact that your popups are having on your landing pages. You can also examine the performance of your assets based on advanced targeting features. Exit intent, geolocation, and other targeting options are available.

CrazyEgg

CrazyEgg is a website optimization tool made to investigate buyer journeys, segment audiences across web pages, and identify problems. Administrators can set up specific goals to test web pages in order to get more insightful analytics.

The best users of this landing page optimization tool are marketing and product teams, small businesses, e-commerce firms, and digital agencies.

Five Second Tests

Your landing page’s purpose is to give visitors the information they require right away. They won’t stay on your page looking for what they need if it takes them too long to find it. They will instead move on to a rival who provides that quick information.

Five Second Tests come into play in this situation. This landing page optimization tool was created specifically to collect honest user feedback.

This feedback lets you know whether they can quickly and easily find the information your landing page is supposed to be delivered. This process takes place in five seconds. You create the questions that are asked at the end, but participants are chosen at random.

Fullstory

Creating landing pages that are tailored to your audience is essential for pleasing customers. Unfortunately, it’s hard to do that when you don’t know what your customers need. Fullstory is a thorough tool for UX page optimization. It expands on the data from your Google Analytics account and demonstrates how to promote digital expansion.

You can learn more about the difficulties encountered by your customers behind the scenes. This makes it simpler to create a landing page with a high conversion rate quickly.

Fullstory has a wide range of features, just like many top landing page optimization tools. You can replay visitor sessions and access heatmaps. The more you optimize, the better Fullstory comprehends your website, and visitors. As a result, your landing page tools will make better suggestions.

What is Landing Page Optimization Software?

Running A/B tests and changing the button color is only a small portion of what conversion rate optimization (CRO) entails. To measure overall performance, pinpoint areas that are underperforming, and enhance your pages to increase conversions, you will need to use a variety of tools.

Key tools for optimizing your landing pages include;

• Qualitative and quantitative insight tools
• Experimentation tools
• Landing page builders
• Lead generation tools

How to Choose the Best Landing Page Tool?

“A perfect software” is just a cliché that runs around the industry a lot. In the market for landing page software? Look for a tool that more closely matches your requirements than any other tool available. Here are 5 key characteristics to look for in a great landing page testing tool to make your life easier.

• Professionally Optimized Templates
• Mobile Optimization
• A/B Testing
• Integrations
• Multiple-User Accounts

Professionally Optimized Templates

Landing page conversion optimization tools exist so that you can skip hiring an optimization professional and do things on your own. Using professionally created templates with eye-catching visuals and high conversion rates is one way to go about it.

Having a few dozen possible landing page templates is the way to go because companies with 30 or more landing pages generate almost 7 times more leads than companies with 10 or fewer landing pages.

This is a crucial feature that will save you a ton of time, guarantee a high return on investment, and produce results that are expert-level.

Mobile Optimization

For every business, a sizable portion of visitors and sales can be attributed to mobile users. And this is something that is only going to get bigger as the number of mobile users has seen a drastic surge in the past few years.

For this reason, landing page conversion optimization tools should always be able to optimize landing pages for every device a customer may use. The number of mobile users will continue to grow, and mobile optimization for a business sales funnel will gain more traction.

A/B Testing

Testing is an essential component of optimization and the only way to ensure desired outcomes. The response you receive when launching campaigns in various markets will differ, and ideologies and principles that were successful in one market might not always be successful in another.

In order to deliver exactly what your customers want to see on your landing page, you can effectively use A/B testing at this point to gather their feedback.

Integrations

All efforts will eventually be completely useless if leads are generated but cannot be used. You should always turn a generated lead into a sale for converting those leads and closing the sales funnel.

The integration enables you to connect your lead-generating landing pages with your lead nurturing or sales software and customer management systems for successful conversions.

Multiple-User Accounts

A tool for optimizing landing pages for conversion should allow multiple users to collaborate on the process. Modern marketing requires that the builder be accessible to everyone and from any location.

The accounts should be designed to be used repeatedly, and you should be able to continue the work where your team left off rather than having to start from scratch.

As a result, you should always look for software that gives you the option to save your work and gives you the flexibility to let multiple people work on the same document.

Conclusion: Landing Page Optimization Tools

You lose a significant opportunity to increase conversion rates if you don’t create landing pages or don’t improve them. These 12 tools for landing page optimization are a great place to start if you think your landing pages are underperforming.

Every successful online business relies on landing pages as its foundation. Unquestionably, one of the best ways to collect your lead’s information and move them down your sales funnel is by optimizing your landing pages. You simply leave money on the table if you create landing pages but do not optimize them, then stop.

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